Steve Trice

Steve Trice
Growing up poor, Finding Opportunities, Facing Fear and Hard Graft.

The biggest challenge in business for me was the fear of failure. It is a big one.

How do you overcome it? By persevering.

To fail was not on the agenda, it’s not in my bible for business. I know it’s a fact of life in business, but it’s not in MY bible. If you think you might fail, what you do is you put in more effort.

Monday morning at 7 o’clock I was on the road, I lived in a 1 bedroom room student hostel for 18 months, 5 days a week and I used to go home on Friday afternoon.

I only saw my family at the weekend, but I knew that was my one big chance to make the business work.

I was not going back.